LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and